Art as a Global Business

Sotheby’s Art Institute; Art as a Global Business

What contributing factors changed the art world over the last two decades?
Most definitely a resurgence of contemporary art taking over 50 percent of the market share internationally. With that came a revival of street art, pop, and emerging artists were at the same table as some of the greats. Clean lines, straight edges, modern architecture stayed in vogue and contemporary art hung in tight with the leaders of the pack.
Art Basel, Sotheby’s and Christie’s auctioning contemporary art. Online sales from prominent forums meticulously brought art reproductions from a $500. Piece to  a $250k De Kooning. Art became more accessible, sight unseen as business models became more savvy and gen x appreciated art more than investing in real estate.
It brings us right into a digital world of art where we all went wild over the biggest auction of an NFT. You must be cutting edge. Although we all may not have thought the banana nails to the wall was art it was the most talked about piece in Miami. As artists we want people to have dialogue and exchange of thought, bringing our work life.
When I first heard about NFT I rolled my eyes. An hour later I was totally digging it. Why not?!? I believe in crypto – so speculative when I first entered the market but when is the last time you exchanged cash with someone. And the stock market is only realized when you sell.
Digital art in a non-fungible world makes sense!  It’s about innovation and change. We learned to pivot this year and it made us stronger.


A Beautiful Collaboration

I am forever grateful for the honor of working with some of the greatest talents out there. The energy will continue to flow in the most beautiful collaboration.

Soon you will meet these beautiful artists that have entrusted me with these incredible works of art.

Shari Alec

Has the New Normal Made ME Normal?

There I was in the middle of selling my place, thinking about what I was going to for the rest of my life.

It was January 2020, and I knew it was time for a change.

I wanted to pursue a career in art full time. Let me tell you, it was scary AF to admit.

I have been an artist all of my life, with quite the entrepreneurial spirit. When I graduated film school, some called me a “sell-out” for deciding to go into marketing full time instead of pursuing a career making independent films in Los Angeles. The struggle is real: an artist is creative, imaginative, sees everything through a lens; but then, there’s that little voice saying: “Go big or go home.”

Well, I wanted to go home…and we sold! Yes, smack in the middle of the pandemic. The universe guided me many months prior, telling me to honor my highest good, which I did. And I had to put every part of me into it. One foot in each camp did not feed my soul.

The beauty of it was that I met with some amazing people several months before the pandemic who showed me the way. It was all of me tied up in a little blue box: art, business, design, and collaborating with other artists. A higher force ensured that I stay the course.

I added a little bit of thyme and oregano to the mix, and voila, The Curative Collection was born! I was graciously gifted with something that would allow me the freedom to create and capture moments forever. But there was still something missing. Giving back.

I learned a lot this past year, and although I always gave back, I am determined more than ever to bring awareness to those in need, and pay it forward. To that end, I will be turning this beautiful adventure into something bigger that will benefit four of my favorite charities. This makes me happy.

Do what makes you smile, and make other people smile. This can only happen when you truly believe in yourself and work hard for what you want.

Has the Pandemic Made Me a Better Artist?

It has been quite a time—a time of fear, hope, sadness, love, and change. They say change is a good thing.

Well, I don’t know who “they” are and why “they” say it, but here’s what I’ve gleaned:

You have to learn the rules so you know how to break them.

I learned art history, how to paint a perfect bowl of fruit, and stared at the Mona Lisa for hours – THE FIRST TIME! I can’t say this was a decision, but I gravitated towards abstract art. Later, I worked with a professor of fine arts and learned how to draw figures, which has become a deep passion.

So where does the change come in? When you get that call from a collaborator who asks you to do chess pieces, chandeliers, and flowers, you take a beat. He said: “Do them your way.” So, I said YES, of course.

The world is in disarray and simple chess pieces are throwing me for a loop. I must have stared at a piece of charcoal and a blank piece of paper for 3 hours. I took a deep breath and bumped out 25 variations of chess pieces, chandeliers, and flowers, MY WAY, per his request.

Someone very dear to me said that I even make flowers look sexy. I don’t know about that, but I learned that being a true artist means being true to yourself, and most of the time we can, but the landlord of this studio isn’t going to take two goats and a cow for payment this month.

A little secret? I am obsessed with these chess pieces. I find myself doodling them on napkins, on magazines, even in my thoughts. And best of all, I rose to the occasion.

I lost myself through the years. I had the same amazing clientele who loved my work, and still does, but I stopped creating. I was repeating. What a difference now. My abstracts have been bigger and brighter, even more defined.

All You Need is Love (or a Mask and Vaccine?)

I am currently residing in Los Angeles, but really could be anywhere, except I can’t fully leave the house.

As an artist, the past 10 months has given me a lot of time without distraction, to get more creative (if you can keep your TV, computer, and news alerts on your phone off – not possible). I have shifted my business model, created several new series of pretty great art, picked up some very cool artists, and by far the best part has been connecting with other people in and out of the art world. I have met the most fascinating people (virtually) and found that when we are all in the “stillness” we talk more – real conversations about life, our future, what we have learned, and what we all really want. At the end of the day, the commonality we share is that we want love: creative, professional, interpersonal.

I’ve discovered the art community is quite small, and we really have each other’s backs. The things I miss most during this period are tight hugs, seeing my friends and family whenever I want, and travel. I miss experiencing other countries and cultures. But while we’re sheltering-in-place, we can still support each other.

I cherish people I have chosen to be a part of my life – good, kind, loving people. It’s important to try and stay above the noise (and there has been a lot of noise). Kindness and love will always prevail, and the smallest gesture of goodwill especially goes very far, especially right now.

I can’t imagine doing anything else in my life, but what we’re doing at the Curative Collection–creating, collaborating, and giving back to people in need—has taken my passion and profession to another level. It’s been so inspiring to hear the excitement in people’s voices when I ask if they’re onboard to help. They’re so grateful, so am I. That is by far the greatest gift the Curative Collection gives me: knowing we’re there for each other!

It’s true, “All You Need is Love”. Thank you, Mr. Lennon.